About
We're on a mission against excess.
Too many bags. Too many choices. Most of them end up unused.We're not here to add to the pile.We believe in fewer, better things.One bag that’s enough.
We don't need more bags. We need one that works all the time.
We were switching bags all the time.
One for work. One for the gym. One for groceries. Another “just in case.”
That’s when it became clear: the problem isn’t finding the next bag. It’s that we have too many that do too little.